RESEARCH ON MEMBERS / VIEWERS / THE PUBLIC

TeamSoper has the capability to conduct quantitative attitude research, image and brand resonance studies, Delphi and gap research, as well as informative and less-expensive, qualitative focus groups and in-depth telephone studies.

Clearly, the better you know those on whom the future of your organization depends, the better your can speak to their interests, needs, and potential motivations to support your institution.

Largely from experiences as PBS's Senior Vice President of Development, Michael Soper, the President of TeamSoper, has conducted more research on the attitudes of the public, viewers, and members of public television than any other individual.

TeamSoper's research experience includes:

• Determine the nature and scope of problems that can be addressed by your organization.
• Build a stronger case based on the qualities associated with your institution in comparison to those providing similar services.
• Gauge the depth of the "fact based" and "emotional" connections your nonprofit has with its supporters.
• Estimate which of your organization's dreams and potential services are most likely to attract support.
• Better focus your messages and marketing communication to your various constituents, including the public, the press, funders and others.
• Evaluate your institution's overall success with respect to its mission, those it serves, and those who fund it.

TeamSoper's expertise in marketing research is the product of thirty years research design, management, and analysis. It benefits from knowledge of public television and nonprofit individual and corporate supporters.

Soper's experience in research began with the creation of groundbreaking radio and television "audience flow" and "exclusive cume" computer software at WILL / Urbana in the mid-70's. Since then, he managed major research studies at PBS from the late 70's to early 90's. His most recent studies were published in January 2002, titled "PTV'01 Image & Membership Research Studies and funded by a grant from the CPB Future Fund.

The cost of TeamSoper's research management services varies widely ... as does the scope of the research projects it assists. Past studies have ranged from $5,000 to $300,000.

What key decisions must you make? How would choices be better informed by high quality research?

Give us a call at 435-654-5896. We'd be delighted to discuss the challenges you face and, if there is a need for research, we'll provide a highly competitive quote.