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Michael Soper

Thanks for exploring our special promotions to support THE WAR.

When Ken Burns THE CIVIL WAR was broadcast years ago, I was Sr. VP of PBS Development. We created and stations used over 100,000 copies of a reproduction of that letter during on-air drives as a premium for pledges as high as $150. It was a huge success.

Yes, that was some time ago, but we believe a similar letter from WWII will make a strong emotional connection to current, lapsed, and potential members.

That's why TeamSoper, as a direct mail consulting firm, has been working to develop a similar premium and special, add gift appeal insert to be used in support of THE WAR.

We believe you'll find both of the above uses to capture viewers' and members' interest in the personal stories "over there" and here on the "home front" that will make THE WAR a tremendous public television success.

Learn more about this package at left, then, call me for details at 435-654-5896.

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Lieutenant Sidney Diamond. He was posthumously awarded the Silver Star “For gallantry in action at Luzon, Philippine Island, on 29 January 1945."

TEAMSOPER's On-Air & Direct Mail Support of Public Television Stations' Broadcasts of "THE WAR"

WWII GI Letter*
  1. Special, Additional Gift Appeal
  2. Low-Cost On-Air Premium For Pledgers.

*For Public Television Stations Only

#9 Envelope Contains The Following:

TeamSoper, on behalf of participating public television stations, has secured an exclusive license to a GI's letter to his fiancee, written on Christmas Day 1944. This special, additional gift appeal and premium will only be available through public television stations.

TeamSoper has created a Special, Additional Gift Appeal, letter that includes a copy of the "GI Letter" package described below. Costs per piece are based on quantities mailed.

The Low-Cost Premium is available in bulk orders for $0.50 or less and includes the #9 insert envelope, GI's letter, an "Afterword" and a description of THE WAR and titles for all seven episodes. All elements are shown at right.

To participate in this group-purchase or for discounts based on quantity, call Michael Soper at 435-654-5896 or e-mail Michael.

Estelle Spero. She and Sidney Diamond were engaged in 1943 shortly before he went overseas.

GI's 1944 Christmas Day Letter: Two sides / One Sheet 8 1/4" x 11"

GI's 1944 Christmas Day Letter Afterword: Side #1 of 8 1/4" x 7"

Watch & Remember: THE WAR (not dated): Side #2 of 8 1/4" x 7"

NOTE: The following special direct mail appeal and GI's Christmas Letter Insert / Low-Cost On-Air Pledge Premium are copyrighted ©2004 by the author and licensed to TeamSoper for sale to public television stations in support of their broadcasts of THE WAR. No part of this letter may be reproduced, stored in a retrieval system, or transmitted by any means without the written permission of the author.

Write TeamSoper, P.O. Box 40, Midway, UT 84049; call 435-654-5896; fax 435-654-5895 e-mail Michael Soper